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Time
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Contents
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08:40- 09:10
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30min
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Register / 签到
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09:00-09:30
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30min
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Welcome & Introduction / 欢迎致词
Allen Wu, Counrty Manager & VP Sales, ARM China
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09:30-10:00
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15min
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Keynote / VIP主题演讲
Tudor Brown, President, ARM
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10:00-10:30
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30min
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VIP Keynote / VIP主题演讲
上海 - 在低碳和物联网应用背景下谈嵌入式芯片的发展
赵建忠 上海半导体行业协会 副秘书长
北京 - 从医用集成电路技术的展望谈应用创新
王志华 半导体行业协会 副主席
深圳 - 从整机到SoC设计山寨化引发的思考
潘九堂 深圳半导体行业协会 资深分析师
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10:30-10:50
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20min
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Coffee Break & Booth Visit 午餐/ 产品展示
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10:50-11:30
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40min
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Mobile Computing / 移动计算
Bob Morris, Director of Mobile Computing, ARM
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11:30-12:00
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30min
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Partner VIP Keynote / 合作伙伴VIP主题演讲
上海 - Spreadtrum
北京 - Opportunity of Specialized Devices
Li Tao, Sr. Marketing Manager,Microsoft
深圳 - 用心做好产品 励民, CEO, Rockchip
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12:00-13:30
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90min
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Lunch & Booth Visit 午餐/ 产品展示
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Topic
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Track 1 Mobile Computing
分会场一 移动计算
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13:30-14:05
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35min
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Enabling The Software Ecosystem for the Future of Mobile Computing /
启用软件生态系统，开创移动计算的美好未来
Seth Bernsen, Strategic Alliances Manager, ARM
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14:05-14:40
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35min
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Freescale i.MX solution for Mobile Internet /
飞思卡尔 i.MX移动互联网解决方案
Howard Jiang, marketing manager, multimedia application & Consumer segment, Asia Pacific Region, Freescale/ 飞思卡尔亚太区多媒体应用及消费市场营销经理
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14:40-15:15
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35min
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Windows CE6.0 R3 Overview and Immersive user experience /
Windows CE6.0 R3概述与身临其境的用户体验
北京 - Lei Zhigang, System Engineer, Microsoft
深圳 - Ling Ning, Sr. Technical Manager, Microsoft
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15:15-15:30
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15min
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Coffee Break & Booth Visit 茶歇和产品展示
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15:30-16:05
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35min
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Samsung AP Solution on Computing / 三星AP计算解决方案
Dr. Zhou Jun, Samsung
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16:05-16:40
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35min
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Open Platform: New Experience of Mobile Computing /
开放平台：移动计算新体验
Larry, Geng / 耿增强 VP, Director of Product & Marketing, ThunderSoft
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16:40-17:15
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35min
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Ubuntu+ARM: Catch Up The Next Wave of The Mobile Computing
Richard Yu, Canonical PRC Chief Representative
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17:15-17:25
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10min
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Lucky Draw & Concludes 幸运抽奖/ 结束
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Topic
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Track 2 Product Roadmap
分会场二 产品规划
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13:30-14:05
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35min
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ARM enables Android in home segment / ARM促使Android进入家用市场
Leo Zou / 邹诚, Marketing Manager for Home Segment /
ARM中国家庭应用市场经理
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14:05-14:40
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35min
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Enabling a robust Mali ecosystem / 实现功能强大的Mali生态系统
Srinivas Gattamneni, Head of Ecosystem Development Media Processing Division
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14:40-15:15
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35min
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Qt Everywhere - Embracing the Embedded World Utilizing ARM to reach beyond mobile phones / Qt无处不在 - 拥抱嵌入式领域
——借助ARM平台，超越移动电话领域
David Almstrom, the head of Sales, Asia for Nokia/
Qt Development Frameworks亚洲区销售负责人
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15:15-15:30
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15min
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Coffee Break & Booth Visit 茶歇和产品展示
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15:30-16:05
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35min
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Optimising performance and power efficiency for tomorrows media-intensive SoCs / 优化未来介质密集型SoC产品的性能与功效
Robert Kaye, Senior Product Manager / ARM资深产品经理
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16:05-16:40
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35min
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Keeping ahead of consumer demands for rich graphics. Start now! /
领先于消费者对于图形处理性能的需求。立即开始！
Steve Steele, Head of Product Management, Media Processing Division / ARM媒体处理产品部负责人
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16:40-17:15
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35min
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Enabling Optimal Implementations of Processor Technology Through Integrated Physical IP / 通过集成式IP协议实现处理器技术的优化执行
Craig Slorach, Product Marketing Manager / ARM 产品营销经理
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17:15-17:25
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10min
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Lucky Draw & Concludes 幸运抽奖/ 结束
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Topic
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Track 3 Tools Family and MCU
分会场三 工具和MCU
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13:30-14:05
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35min
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Using ARM Profiler on Android & Ubuntu / 如何在Android与Ubuntu上使用ARM Profiler
Vasileios Laganakos, ARM工具技术专家
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14:05-14:40
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35min
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Support Profiler in a Coresight Enabled System
ARM中国 工程师
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14:40-15:15
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35min
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Driving the innovation of embedded applications – ARM Cortex-M processor and Keil development tool / 推动嵌入式应用的创新——ARM Cortex-M内核及Keil开发工具
Andy Luo, ARM中国嵌入式应用市场经理
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15:15-15:30
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15min
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Coffee Break & Booth Visit 茶歇和产品展示
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15:30-16:05
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35min
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TI Stellaris Cortex M3 Introduction and Tools Overview /
TI Stellaris Cortex M3处理器简介及工具概述
上海 - Jiang Nan, TI 工程师
北京 - Johnson Zhang, TI 工程师
深圳 - Caroline Wang, TI 工程师
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16:05-16:40
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35min
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STM32——Release your creativity! / STM32——释放你的创造力!
上海 - Johnson Cao, MCU Marketing Manager, ST
北京 - Flint Zhang, MCU Marketing Manager, ST
深圳 - James Wu, MCU Marketing Manager, ST
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16:40-17:15
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35min
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NXP ARM Microcontrollers—— 引领绿色科技，再掀革新浪潮
上海 - Wei Wang, NXP项目经理
北京 - Lucy Wang, NXP助理产品营销经理
深圳 - Shawn Zhang, NXP助理产品营销经理
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17:15-17:25
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10min
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Lucky Draw & Concludes 幸运抽奖/ 结束
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Topic
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Track 4 IP Summit
分会场四 IP峰会
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13:30-14:05
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35min
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Accelerating your adoption of new ARM technology / 加速采用ARM新技术
Ken Phua, AE Manager, ARM
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14:05-14:40
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35min
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Increasing Software Development Productivity with ARM and Synopsys Modeling Solutions/利用ARM及Synopsys建模解决方案提高软件开发生产力
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14:40-15:15
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35min
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SystemC TLM 2.0 Interoperability - Cadence® Incisive® + Fast Models from ARM® / SystemC TLM2.0 互操作性 – Cadence®Incisive® + ARM®高速处理器
David Zhang, Incisive AE Manager, Cadence China
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15:15-15:30
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15min
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Coffee Break & Booth Visit 茶歇和产品展示
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15:30-16:05
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35min
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ARM+ZSP based SoC platform for portable consumer electronic products /
用于便携式消费电子产品的ARM+ZSP型SoC平台
Jensen Zhang, Vice President of System Engineering / VeriSilicon系统工程副总裁
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16:05-16:40
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35min
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Multimedia Codec Optimization on ARM Cortex A8/A9 with NEON / 利用NEON技术对ARM Cortex A8/A9进行多媒体编解码优化
Number Huang, R&D经理, VisualOn
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16:40-17:15
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35min
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Leveraging the Power of Adobe Flash in Embedded Devices /
嵌入式设备如何充分利用Adobe Flash的强大功能
Alan Zhang, QNX工程师
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17:15-17:25
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10min
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Lucky Draw & Concludes 幸运抽奖/ 结束
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